Apr 13, 2022
In Hangar Talk
Not long ago, Alipay upgraded the "Life Account" and launched the "Life Channel" on the homepage Tab3 to divert traffic to the private domain of merchants, forming a matrix of "Life Account Mini Program" interoperability, allowing Alipay's huge public domain traffic to be private domain. A transportation hub was found on the path. It also allows merchants to have two mutually supportive private business positions on Alipay - the applet is responsible for providing services, and the life account is responsible for interacting with users. The upgrade of the Life Account is a new traffic entry for the "Life Channel", which is applicable to a wider range of objects. Business, tools, government affairs, life services, and other institutions such as "MUJI", "Zhou Hiya", "Ctrip", "Ele me", etc., and more vertical talents, such as the one who already has 1.85 million fans at the station B The food UP master "Wild Food Brother" has also entered the life account the special leads ordinary product manager, and the team leader. With the changes made in the last year, "opening" is a dark line running through, guiding Alipay's product adjustment. This year's release of Wufu, a centralized IP resource, is also one of the moves under the opening. As early as 2018, when the Alipay applet was launched, Alipay was going to adopt the "centralized + decentralized" traffic distribution model. In 2021, Alipay further clearly stated that the platform opening model is "decentralization as the main, centralization as the supplement", and "centralized" resources are positioned as the assistants of the merchant's private domain. Set five blessings to celebrate the New Year, this year's Spring Festival, with the five blessings of the lottery, the bell at zero is about to ring.