Apr 06, 2022
In Hangar Talk
In the process of Internet development, the ultimate goal of any product is to achieve profitability and gain profits. At the Fax List beginning of development, the main goal of the product is to develop users, attract users, and retain users, so that their products can gain a firm foothold in the Internet wave. Users are traffic. As long as there are users and users visit the page of the product, traffic will be brought. But in the current traffic market, everyone knows that traffic is still mainly concentrated in head channels such as BATT, and there is a long way to go to break through. With the continuous expansion of the user scale, that is, there is a large amount of monetizable traffic, it is natural to consider how to Fax List monetize this part of the traffic to achieve profitability. This whole process actually corresponds to a set of product models: the AARRR model. In this issue, we focus on the Revenue stage in the model: how to monetize the existing traffic and obtain income. Throughout the entire Internet development process, there are endless ways to monetize traffic, but they can be summed up as follows: advertising, e-commerce, payment for value-added services, payment for content, commissions, etc. For conventional media, "advertising monetization" is undoubtedly the simplest and most effective model, and there are no field restrictions. By displaying advertisers' advertisements on the App to obtain revenue, the Fax List revenue mainly comes from the advertiser's promotion budget. How to evaluate the negative impact on the app and users after the new advertising space is added, and how to measure the pros and cons? Next, I will give some of my own experience and thinking points on these three questions, hoping to inspire everyone. If you have better suggestions, you are welcome to comment and leave a message.